Mark W. Johnson

Congress Gunning for Online Advertisers

In Uncategorized on June 25, 2009 at 1:37 am

From All  Things Digital:

Here comes the battle the online ad business has been dreading: Congress is drawing up a bill that would require users to sign up to let advertisers track their online behavior–and, if you believe online publishers, more or less destroy the online ad business.

Simulmedia founder and CEO Dave Morgan told an industry conference today that Rep. Rick Boucher, the Virginia Democrat who has become the loudest voice in Congress in the advertising/privacy fight, is prepping a bill that will force publishers to let Web surfers “opt in” before they’re served with any third-party tracking cookies.

Not a huge surprise: Boucher laid out the case for the bill last week at a Congressional hearing. It’s unclear just exactly what that would mean for the business……More analysis here.

Put me in the camp of Buyer Beware and more freedom on the internet not more government regulation.


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